OVERVIEW.
LEGO needed a stronger visual landmark within Target stores to help the category stand out and draw customers toward the branded section. I helped develop and visualize an overhead gateway feature built around oversized dimensional LEGO bricks suspended above the retail space, creating a playful focal point that could be seen from a distance. The concept was designed to capture the recognizable scale, color, and character of the LEGO brand while improving visibility and wayfinding within the store. 3D modeling and renderings were used to explore the composition, scale, suspension, and overall impact of the feature before production.
