OVERVIEW.
Parachute needed a seasonal Target display to promote bedding and bath products to students preparing for college. I helped develop and visualize a back-to-school merchandising concept that presented the assortment in a way that felt relevant to dorm living while maintaining Parachute’s clean, elevated brand aesthetic. The display focused on organizing key products into an approachable retail moment that could help customers quickly understand how the collection fit into a college living environment. 3D modeling and renderings were used to refine the fixture layout, product presentation, graphics, and overall in-store experience before rollout.
