OVERVIEW.
Carhartt needed a flexible shop-in-shop system that could create a strong branded presence within a variety of Public Lands store layouts. We developed multiple concepts centered around a prominent mannequin feature, supported by a modular kit of fixtures, signage, and merchandising elements. The system was designed to adapt to different footprints while maintaining a consistent visual identity and clear product presentation. 3D modeling and renderings were used to explore layout options, refine the fixture system, and help communicate the final direction before production.
