OVERVIEW.
Adidas partnered with Indiana University to refresh the Follett Bookstore and create a stronger branded presence around their collaboration. I helped visualize a new front-of-store mannequin presentation designed to attract attention and establish the Adidas × IU identity as customers entered the space.
The concept included custom mannequin fixtures, branded decals and column wraps, and a feature wall behind the point of sale combining the university identity, Adidas branding, and campaign messaging. The renderings were used to study placement, scale, graphics, and the overall relationship between the different branded elements before implementation.
Renders:
Install Photos:
