OVERVIEW.
ASUS needed a retail display that could showcase a broad range of ROG gaming products while still giving customers an opportunity to interact with key devices. We helped develop a fixture system that balanced hands-on product demos, educational graphics, illuminated branding, and accessible boxed inventory within the existing Micro Center environment. The layout organized multiple product categories into a cohesive branded destination while maintaining strong visibility and merchandising capacity. Detailed 3D modeling and renderings were used to explore the fixture design, product placement, lighting, and overall customer experience before production.
