OVERVIEW.
Carhartt needed a seasonal retail display for Academy Sports locations to promote a curated selection of Mother’s Day T-shirts during the holiday period. I helped develop and visualize a dedicated merchandising fixture that created a clear promotional moment in-store while keeping the product easy to browse and shop. The display used Carhartt branding and seasonal messaging to give the collection stronger visibility within the retail environment and support increased product sales during the campaign. 3D modeling and renderings were used to refine the fixture’s proportions, product organization, graphics, and overall presentation before rollout.
