OVERVIEW.
Razer needed a high-impact inline display that could showcase a broad range of gaming peripherals while maintaining strong product visibility and inventory capacity. I helped develop an 8-foot fixture that combined live product demos, integrated digital screens, illuminated branding, and organized shelving into a cohesive retail experience. The layout created a clear product hierarchy while giving the brand a stronger presence within the existing Best Buy environment. 3D modeling and renderings were used to refine the fixture, merchandising strategy, and overall customer experience before production.
