OVERVIEW.
Target wanted to create an interactive in-store attraction that could turn a real ski gondola into a memorable photo opportunity for customers. I helped visualize the gondola dressed in tinsel and seasonal décor, transforming it into a playful photo booth moment within the retail environment. The concept was designed to encourage customers to stop, interact with the installation, and share photos on social media, extending the experience beyond the store while increasing visibility and recognition for the attraction. 3D renderings were used to explore the decoration, composition, and overall presentation before installation.
