OVERVIEW.
Adidas partnered with the University of Nebraska as part of a new brand relationship, creating an opportunity to establish a fresh retail presence for the Huskers. I helped visualize branded fixtures and merchandising elements designed to introduce the Adidas × Nebraska identity and create a clear departure from the university’s previous retail branding.
The concepts focused on combining school graphics, Adidas branding, and fan-focused product presentation into a cohesive in-store experience. The renderings were used to explore fixture placement, graphics, scale, and merchandising as the new partnership was introduced across the retail environment.
