OVERVIEW.
Carhartt needed a series of custom retail fixtures for Bass Pro Shops to promote its Steel Series product line and create a stronger branded presence on the sales floor. I helped design and visualize displays with a modern industrial aesthetic, using robust materials, structured forms, and straightforward merchandising to align with Carhartt’s core audience. The fixtures were developed to feel durable and functional while still giving the collection a distinct visual identity within the store. 3D modeling and renderings were used to refine the fixture proportions, product presentation, material direction, and overall in-store experience before production.
