OVERVIEW.
Adidas needed to visualize how new University of Washington branding would translate across a series of mobile retail units used during games and public events. I created detailed renderings of a trailer, storage container, and smaller merchandise unit wrapped in custom Adidas and UW graphics, helping the team evaluate scale, placement, and overall visual impact before production. The concepts created a consistent branded presence across multiple formats while giving UW a flexible way to promote its new Adidas partnership wherever the retail units were deployed.
