OVERVIEW.
Target wanted to create a more immersive holiday shopping experience that could attract customers and give seasonal products a stronger presence on the sales floor. I helped develop the Hot Cocoa Club as a walk-in branded environment, using oversized graphics, themed architectural elements, and integrated merchandising to create a playful destination within the store. The design balanced visual impact with product accessibility, allowing customers to move through the space while engaging with featured holiday items. 3D modeling and renderings were used to explore the environment, refine the customer experience, and communicate the concept before installation.
