OVERVIEW.
Razer wanted a compact four-foot retail display for Best Buy that would give customers a hands-on way to explore their gaming mice, keyboards, and headsets before purchasing. I helped visualize an interactive fixture that balanced product accessibility with a clean, premium presentation designed to stand out within the store environment.
The display used simple, high-quality materials and focused messaging to highlight key product features without overwhelming the experience. Interactive headset stations incorporated audio playback and integrated controls, allowing customers to directly evaluate sound quality and get a better feel for the products. The renderings were used to refine the layout, merchandising, and customer interaction before production.
