OVERVIEW.
Razer wanted a premium in-store display for Walmart that would highlight its gaming accessories while giving customers an interactive way to experience the products firsthand. I helped visualize a display that combined hands-on product testing with a more elevated material and lighting treatment designed to stand out within the retail environment.
The concept featured integrated underglow LED lighting, interactive product stations, and a dimensional pop-out graphic used to promote a featured gaming chair without taking up additional floor space. The renderings were used to refine the layout, lighting, graphics, and overall product presentation before production.
