OVERVIEW.
Husqvarna was looking to expand its presence beyond tools and logging equipment by introducing more apparel into hardware-store environments. I helped develop and visualize a temporary corrugate display designed to give the clothing a dedicated branded presence while remaining lightweight, cost-effective, and practical for retail use.
The concept focused on creating a recognizable Husqvarna moment around the apparel, using the display structure and graphics to strengthen brand visibility and help customers connect the company with a broader lifestyle offering.
