OVERVIEW.
Humminbird was looking to expand its in-store presence within fishing and marine retailers through a compact display that could showcase its chartplotter technology while encouraging hands-on interaction. I helped develop and visualize display concepts that balanced product accessibility with a strong branded presence.
The concepts were designed to give customers a clear, engaging way to explore the hardware firsthand while keeping the overall footprint efficient for smaller retail environments. The renderings helped evaluate layout, product presentation, branding, and the overall customer experience before moving forward with the final direction.
