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Concept Ideation

Carhartt - Meijer Wall

Carhartt Meijer wall takeover concept designs for in-store installation.

OVERVIEW.

Carhartt was looking to create a stronger branded presence within Meijer through a dedicated apparel wall built around durable, high-quality materials. I helped visualize the installation using custom metal components, integrated product merchandising, and branded graphic moments designed to reflect Carhartt’s rugged visual identity.

The renderings were used to study the fixture layout, material relationships, signage, and overall composition before the installation moved forward.

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MORE PROJECTS.

Meta - Quest 3 & Rayban Display

Display showcasing Meta's new Quest 3 and Rayban smart glasses collab.

Meta - Quest 3 & Rayban Display

Display showcasing Meta's new Quest 3 and Rayban smart glasses collab.

ASUS - Micro Center Inline

Interactive Micro Center display for ASUS ROG products.

ASUS - Micro Center Inline

Interactive Micro Center display for ASUS ROG products.

Carhartt - Bass Pro Table Sign

Carhartt Table Sign

Carhartt - Bass Pro Table Sign

Carhartt Table Sign

Kohler - Visual Merch Guide

Visual merchandising guide created to help Kohler showroom teams set up displays consistently to brand standards.

Kohler - Visual Merch Guide

Visual merchandising guide created to help Kohler showroom teams set up displays consistently to brand standards.

Uppercase - Portola Apartments

Renderings for a new apartment complex in Portola, California, highlighting key interiors and amenity spaces.

Uppercase - Portola Apartments

Renderings for a new apartment complex in Portola, California, highlighting key interiors and amenity spaces.

Razer - Best Buy Refresh & Vitrine

Compact Razer earbud vitrine designed to integrate into existing Best Buy display fixtures.

Razer - Best Buy Refresh & Vitrine

Compact Razer earbud vitrine designed to integrate into existing Best Buy display fixtures.

Carhartt - Bass Pro Shop Fixtures

Custom Carhartt fixtures for Bass Pro Shops promoting the Steel Series line with a modern industrial aesthetic.

Carhartt - Bass Pro Shop Fixtures

Custom Carhartt fixtures for Bass Pro Shops promoting the Steel Series line with a modern industrial aesthetic.

Uppercase - Verdant Apartments

Modern apartment renderings for a new residency in Shoreline, WA.

Uppercase - Verdant Apartments

Modern apartment renderings for a new residency in Shoreline, WA.

Meta - Walmart Refresh '26

Interactive Walmart display for Ray-Ban Meta smart glasses highlighting product features and available styles.

Meta - Walmart Refresh '26

Interactive Walmart display for Ray-Ban Meta smart glasses highlighting product features and available styles.

Remedy - Endcap, Tower & Beacon

Branded Remedy endcap, tower, and beacon fixtures developed for Target stores.

Remedy - Endcap, Tower & Beacon

Branded Remedy endcap, tower, and beacon fixtures developed for Target stores.

Razer - Best Buy 8' Inline

Razer & Best Buy 8ft inline display with integrated digital screens.

Razer - Best Buy 8' Inline

Razer & Best Buy 8ft inline display with integrated digital screens.

Carhartt - Mother's Day Tee Shirt Display

Seasonal Carhartt T-shirt display for Academy Sports designed to promote Mother’s Day merchandise and drive sales.

Carhartt - Mother's Day Tee Shirt Display

Seasonal Carhartt T-shirt display for Academy Sports designed to promote Mother’s Day merchandise and drive sales.

Carhartt - Public Lands Men's Section

Carhartt shop-in-shop fixture system designed for Public Lands retail locations.

Carhartt - Public Lands Men's Section

Carhartt shop-in-shop fixture system designed for Public Lands retail locations.

Parachute - Back To College

Seasonal Target display for Parachute bedding and bath products aimed at students preparing for college.

Parachute - Back To College

Seasonal Target display for Parachute bedding and bath products aimed at students preparing for college.

Remedy - Inline Summer Expansion

Seasonal expansion of Remedy’s inline retail display for Target stores with updated fixtures, merchandising, and branded graphics.

Remedy - Inline Summer Expansion

Seasonal expansion of Remedy’s inline retail display for Target stores with updated fixtures, merchandising, and branded graphics.

Target - Cocoa Club

Target Cocoa Club holiday walk-in display experience.

Target - Cocoa Club

Target Cocoa Club holiday walk-in display experience.

Razer - 2' Gaming Display

One-Sentence Description

Razer - 2' Gaming Display

One-Sentence Description

Adidas - NCAA UW

Renderings for UW Athletics’ Adidas rebrand across retail spaces and a mobile trailer.

Adidas - NCAA UW

Renderings for UW Athletics’ Adidas rebrand across retail spaces and a mobile trailer.

MTG - Secret Lair Promo Sign

Magic: The Gathering Secret Lair promo sign with envelope dispenser.

MTG - Secret Lair Promo Sign

Magic: The Gathering Secret Lair promo sign with envelope dispenser.

Target - Elevated Gondola Experience

Interactive Target ski gondola photo booth designed to encourage customer engagement and social sharing.

Target - Elevated Gondola Experience

Interactive Target ski gondola photo booth designed to encourage customer engagement and social sharing.

Uppercase - Suncadia Resort Renovation

Interior design renderings for a renovation at Suncadia Resort.

Uppercase - Suncadia Resort Renovation

Interior design renderings for a renovation at Suncadia Resort.

Carhartt - Denim Endcap

Carhartt floor pad concept for Dick’s House of Sport featuring custom fixtures, a portal wall, and backlit mannequin endcap.

Carhartt - Denim Endcap

Carhartt floor pad concept for Dick’s House of Sport featuring custom fixtures, a portal wall, and backlit mannequin endcap.

The Home Depot - Subway Tile Backers

Home Depot subway tile display demonstrating how signage coordinates with bathroom vanities.

The Home Depot - Subway Tile Backers

Home Depot subway tile display demonstrating how signage coordinates with bathroom vanities.

Razer - Staples 4' Inline

Razer 4ft interactive product display with integrated shelving.

Razer - Staples 4' Inline

Razer 4ft interactive product display with integrated shelving.

Target - Lego Gateway

Overhead LEGO gateway for Target featuring oversized dimensional bricks designed to draw customers into the section.

Target - Lego Gateway

Overhead LEGO gateway for Target featuring oversized dimensional bricks designed to draw customers into the section.

Adidas - Follett Bookstore

Store layout with custom fixtures and Adidas branding for the Follett Campus Bookstore.

Adidas - Follett Bookstore

Store layout with custom fixtures and Adidas branding for the Follett Campus Bookstore.

Kohler - Shop the Look

Kohler bathroom vignette visualizations with custom acrylic product line displays.

Kohler - Shop the Look

Kohler bathroom vignette visualizations with custom acrylic product line displays.

andrewoakleydesign@gmail.com

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andrewoakleydesign@gmail.com

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Contact

andrewoakleydesign@gmail.com

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Contact