OVERVIEW.
Adidas needed a branded retail environment for Texas Tech that could strengthen its NCAA presence while creating a more recognizable destination for fans inside Dick’s Sporting Goods. I helped visualize the store takeover through detailed 3D renderings, exploring fixture placement, merchandising, branded graphics, and the overall integration of Adidas and Texas Tech identities throughout the space. A large Patrick Mahomes graphic became a key visual element, helping connect the display to Texas Tech athletics and create a stronger focal point within the department. The renderings allowed the team to evaluate the full branded environment and refine the design before installation.
