OVERVIEW.
Adidas needed a branded retail display that could highlight soccer apparel and footwear while creating a stronger visual presence within the store. I helped develop and visualize a mannequin platform supported by complementary pedestal concepts, using elevated product presentation, graphic branding, and dimensional elements to create a cohesive merchandising moment. The design explored different ways to organize footwear and apparel around the mannequins while maintaining clear sightlines and a compact footprint. Detailed 3D renderings were used to study proportions, product placement, graphic integration, and overall presentation before the final direction was selected.
Mannequin Platform:
Pedestal Concepts:
