OVERVIEW.
Adidas was looking to create a dedicated table display for the EVO SL running shoe, with a visual language that reflected the product’s lightweight, performance-driven identity. I helped develop and visualize several display concepts exploring different layouts, graphic treatments, and sculptural product moments to determine how the shoe could be presented most effectively in-store.
The concepts combined transparent glass and acrylic elements with more industrial materials such as metal and concrete-inspired finishes, creating a balance between technical performance and a refined retail aesthetic. The renderings were used to compare configurations, materiality, and product presentation before selecting a final direction.
Iconic Shoe Sculpture Moments
Table Concept A
Table Concept B
Table Concept C
