3D Visualization

Carhartt - Public Lands Men's Section

Carhartt shop-in-shop fixture system designed for Public Lands retail locations.

OVERVIEW.

Concept A


Concept B


Concept C - Option 1


Concept C - Option 2


Concept C - Option 3

This project involved creating a set of design concepts for Carhartt’s men’s section within Public Lands stores. I developed several layout directions centered around a striking mannequin feature supported by a flexible kit of parts for fixtures, signage, and product presentation. The goal was to offer a cohesive visual identity that could adapt to different store footprints while maintaining a strong, authentic Carhartt presence.

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