Carhartt shop-in-shop fixture system designed for Public Lands retail locations.
OVERVIEW.
Concept A
Concept B
Concept C - Option 1
Concept C - Option 2
Concept C - Option 3
This project involved creating a set of design concepts for Carhartt’s men’s section within Public Lands stores. I developed several layout directions centered around a striking mannequin feature supported by a flexible kit of parts for fixtures, signage, and product presentation. The goal was to offer a cohesive visual identity that could adapt to different store footprints while maintaining a strong, authentic Carhartt presence.